Wofzerash
Wofzerash is a specialty coffee brand, a brainchild of Ashwin Paranjpye who is practising agro-forestry and ecological farming since 2008.
100% of the coffee beans are sown by birds.
Problem
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Specialty coffee beans are highly sensitive to moisture which makes moisture protection extremely crucial.
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The only options available in the market are MLP (multi-layer packaging) of aluminum, plastic and paper which makes it unfit to recycle
Solution
The Kraft Pillow Pouch is lined with ‘The Good Coating’ on the inside making it moisture-resistant as well as heat-sealable
We use 'The Good Ink' made with plant-based pigments to provide 100% home compostable packaging.
Impact
Each pillow pouch designed for Wofzerash saves 10 grams of unrecyclable plastic waste.
Summary
Eco-conscious brands like Wofzerash use natural processes to grow specialty coffee. Packaging the beans in 100% plastic-free pouches closes the loop.